ABOUT US

Diversified company in manufacturing, trade, and services.

New Flower General Trading PLC

Established in 2012, New Flower General Trading PLC is a dynamic and diversified private company headquartered in Ethiopia, with a steadily growing presence in international markets. Built on a foundation of innovation, reliability, and customer-centric values, the company has successfully evolved into a multi-sectoral enterprise, actively contributing to the socio-economic development of Ethiopia.

Our Mission

To deliver high-quality products and services across our business divisions by harnessing local expertise and international standards driving value for our customers, partners, and the communities we serve.

Our Vision

To be a leading and trusted business company in East Africa, recognized globally for quality, innovation, and sustainable growth across diverse industries.

Our Core Value

Integrity

We uphold the highest standards of honesty and ethics.

Excellence

We strive for outstanding quality in all we do.

Innovation

We invest in creativity and technology to stay ahead.

Customer Focus

We prioritize customer satisfaction and long-term relationships.

Sustainability

We promote responsible practices for a better future.

Our Business Divisions

Foam Mattresses Production & Sales

With a state of the art manufacturing facility, New Flower produces high-quality foam mattresses tailored for import substitutes for the domestic markets. Our products are known for durability, comfort, and affordability, catering to households, institutions, and hospitality clients.

Vehicle Assembly

We assemble a variety of commercial and utility vehicles through strategic partnerships, contributing to import substitution, job creation, and the growth of Ethiopia’s automotive sector.

Import & Export

New Flower imports industrial goods, machinery, and essential commodities, while exporting Ethiopian products such as coffee, oilseeds, and pulses to global markets promoting the country's economic integration with the world.

Coffee Cleaning & Warehousing

Our coffee cleaning and warehousing services are designed to meet international export standards. We handle, process, and store Ethiopia’s world renowned coffee with most care and quality assurance.

Dry and Liquid Cargo Transportation

We operate a reliable and efficient transportation fleet that handles both dry and liquid cargo across Ethiopia and to ports in Djibouti. Our logistics team ensures timely and secure delivery.

Construction Services

New Flower is involved in construction projects, including commercial and industrial infrastructure delivering quality construction solutions with a focus on safety and sustainability.

Taye Teferi Jima

General Manager

Message from the General Manager

At New Flower, we take pride in being one of Ethiopia’s most diversified and dynamic companies. Since our establishment, we have consistently pursued excellence across multiple sectors from foam mattress production and coffee cleaning, warehousing, and export, to transportation (dry and liquid cargo), construction, vehicle assembly, and tour and travel operations.

Our journey has been fueled by a commitment to quality, innovation, and customer satisfaction by every employees in our multi-sectoral business divisions. We believe in adding value at every stage of our operations; whether it’s delivering comfort through our durable foam mattresses, ensuring the global competitiveness of Ethiopian coffee, transporting goods safely and efficiently, or creating exceptional experiences in our tour and travel operations ventures.

Each of our business units reflects our core values: integrity, reliability, and progress. As we continue to grow, we remain dedicated to serving our clients, partners, and communities with unwavering professionalism.

We thank you for your interest in New Flower General Trading PLC and invite you to explore our services and partnerships. Together, let’s build a future of shared success.

Our – Products & Services

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